top of page
INJULIETTEWETRUST.COM


Cringe-Worthy Viral Visibility to Iconic Cultural Relevance: Addison Rae
Fame has never been more accessible and cheaper than it is right now. Influencers participating in social media culture revolves around doom-scrolling algorithms, short attention cycles, and constant visibility. People rise off a single sound and viral moment and we all watch them disappear just as quickly once the internet gets bored. In this system, most creators follow the same path: monetize fast, peak early, and either fade into irrelevance. Rebranding, in theory, is sup
Juliette Murer
Dec 15, 20258 min read


And Just Like That... Carrie Bradshaw Revamped Our Wardrobe Once Again
The Return of the SATC Pipeline When Sex and the City returned to Netflix, it wasn’t just nostalgia. It was a cultural reset disguised...
Juliette Murer
Jun 25, 20252 min read


Trust Fund Taste: Why We’re Still Obsessed With Nepo Babies
The Nepo Baby Industrial Complex Let’s just say it: the term “nepo baby” has lost all its bite. What started as a spicy little accusation...
Juliette Murer
Jun 18, 20252 min read


I Don't Want to Be Influenced, I Want to Be Understood
We’re Over the Everything Influencer There was a time, circa 2018, when the goal was to follow that girl. You know, the one with 1.4M...
Juliette Murer
Jun 11, 20252 min read


Looking Like You Read Transformed Into a Flex
Once Upon a Time, Glasses Were a Red Flag Let’s take a moment to remember what wearing glasses used to mean. In media, in school, in...
Juliette Murer
Jun 4, 20252 min read


The Coquettification of Catholicism
So… we need to talk about the aesthetic chokehold Catholicism has on the chronically online right now. Because suddenly everyone’s...
Juliette Murer
May 28, 20252 min read


Barbie Was My First Creative Director
The DIY Dreamhouse Years Growing up, my creative life fully revolved around Barbie, but not in the generic, “change her outfit and go to...
Juliette Murer
May 21, 20253 min read


The Black Swan Effect: Parisian Perfectionism in Fashion
The Myth of La Parisienne and the Black Swan Paradox There’s this relentless fantasy of the Parisian woman, the effortlessly chic and...
Juliette Murer
May 14, 20252 min read


Artisanal Fashion is Trending And It’s More Than Just Aesthetic
Fashion in 2025 isn’t just about what you wear, it’s about what it means. The past few years have been a full-scale rejection of...
Juliette Murer
May 7, 20253 min read


Coachella 2025: The Return of the 2010s Tumblr Girl
We need to talk about what happened at Coachella this year. Because I don’t know if the heat fried everyone’s brains or if we’ve...
Juliette Murer
Apr 30, 20251 min read


The Long Con of Beauty Standards: How Fashion, Exercise, and Diet Trends Trap Us
Beauty standards aren’t just some abstract concept, they’re currency. Every shift in what’s "in" isn’t just aesthetic; it’s a full-blown...
Juliette Murer
Apr 23, 20253 min read


Life After Brain Rot: Why Micro Trends Have Become a Low Status Behavior
https://ascjcapstone.com/terms/spring-2024/katehamm/ How Algorithms Cooked Our Personal Style Fashion has always been cyclical, but in...
Juliette Murer
Feb 19, 20253 min read


The Death of the Fashion Show And the Rise of the Influencer
Remember when fashion shows were exclusive industry events, filled with editors, designers, and models who actually worked in fashion?...
Juliette Murer
Feb 16, 20253 min read
bottom of page