Trust Fund Taste: Why We’re Still Obsessed With Nepo Babies

The Nepo Baby Industrial Complex

Let’s just say it: the term “nepo baby” has lost all its bite. What started as a spicy little accusation is now an Instagram badge of honor. They’ve reclaimed it. We meme about them. We resent them. We follow them. And at this point? We’ve built an entire digital aesthetic around watching nepo babies walk around SoHo holding matcha, being “freelance,” and occasionally posting blurry film pics with captions like “<3.”

But here’s the thing no one wants to admit: sometimes… the nepo babies are actually serving.

The Privilege Pipeline Is Real, And Aesthetic

Of course they have better skin. Of course they have better clothes. Their moms were on Vanity Fair covers before we were even born. There’s no real underdog narrative here, just vintage designer archives, a Rolodex of stylists, and 1:1 access to brands we manifest in our Pinterest boards.

But aesthetics-wise? Let’s be honest. Half of our moodboards are just rich girls in oversized blazers and ballet flats. We screenshot Sofia Richie Grainge’s “quiet luxury” wedding fits and call it timeless. We dissect each of Iris Law’s bleached buzzcut posts like a religious text. Are we mad because they’re famous for doing the bare minimum… or because they’re kind of good at it?

When Born-Chic Meets Bare Minimum

There’s something deeply millennial-core about hating nepo babies. But Gen-Z? We’re post-ironic about it. We know the game’s rigged. We’re just choosing to enjoy the show. If I’m gonna be forced to witness generational wealth, it better come with a Loewe dress and a cigarette.

The reality is, nepo babies are not going anywhere. And honestly? Good. I want more blurry photos of girls with trust funds eating oysters and captioning it “dinner.” I want more Harper Beckham airport fits. I want influencer culture to fully evolve into nepotism-core minimal posting.

Because if we can’t be nepo babies, we might as well consume them like fashion’s favorite little performance art.

Final Thought: Not All Nepo Babies Deserve Rights (But Some Deserve Vogue Covers)

Let’s not pretend they’re all icons. There are nepo babies who should’ve stayed in the group chat. But when the stars align, when the genes, the styling, and the energy are all giving? I’m sorry. I’m not critiquing. I’m saving the photo.

Not because I support the system. But because I know a look when I see one.