Digital Toolbox Adobe Photoshop Project

Birkenstock Campaign: "Pack Light, Go Far"

 

This versatility-focused advertisement for Birkenstock showcases the brand’s ability to adapt to any adventure. Featuring bird’s-eye views of diverse locations—beaches, cityscapes, and parks—the campaign highlights the seamless integration of comfort, style, and functionality into everyday life. Designed using Adobe Photoshop as part of the Digital Toolbox course, the visuals emphasize the brand’s timeless appeal for modern explorers.

 

My Role: Creative direction, campaign design, and tagline development.

 

The Goal: To position Birkenstock as a stylish and versatile footwear choice that complements every lifestyle while reinforcing the brand’s reputation for quality and comfort.